Building a brand from the ground up ends up being a useful metaphor for the service itself, it’s all about the early foundation.
An early learning centre with no name, no brand, and no value proposition that turned into a fast growing, brand recognised with two five-star facilities that challenges kids and parents alike to find out what it means to be yourself.
Step Change created the brand story, resulting in the name ToBeMe. A name which speaks perfectly to the essence of childhood.
remember your abc's:
always be cool
The logo starts the story by providing the idea that thoughtful education and expression directs children on the path to being themselves. It’s open, friendly and encompasses a simplicity that isn’t seen in this category.
The brand needed to carry a sophistication that worked with the facilities, but also resonate with children.
THE FINAL GRADE
The brand reached the cut-through we aimed for, allowing ToBeMe to pop-out of nowhere and manage 20 registrations for the new centre in 2 weeks. From nothing to something.
